Small Business Assets^™

It provides two key metrics:

• Small Business Assets value: The average invested assets per small business in a ZIP+4, up to a maximum of $20 million per business.
• Location of Small Business Assets: ZIP+4, by residential or nonresidential, enabling firms to locate corporate offices versus SOHOs (small office/home office).

The development of Small Business Assets relies on robust sources:

• Direct measurement of over $3 trillion in anonymous small business assets gathered from IXI Network members
• Business list from Equifax to identify the number of small businesses in a ZIP+4

Small Business Assets Digital Targeting Segments offers six invested asset categories that online marketers can use to differentiate and target those small businesses that are likely to have significant invested assets from those that do not. Use the segments to  improve online prospecting: reach more small businesses that are more likely to have the right financial characteristics for your products, tailor display ads and landing pages, and expand off-line campaigns to digital.

Small Business Assets Digital Targeting Segments can be used in conjunction with our Business-to-Business targeting segments to better reach desired business types based on industry, annual sales, number of employees, and more.
 

Small Business Assets can be appended real-time or batch via our append service based on the ZIP+4’s within the desired geographies. It can be used alone, or in combination with your existing small business targeting strategies and models.
Small Business Assets Digital Targeting Segments are available on all major digital platforms to enable firms to extend campaigns to attractive small business audiences online.