Product

Equifax Link™

Link your consumer accounts to business owners and identify new sales opportunities.
Contact Us

Connect Consumers, Owners, and B2B Data Seamlessly

For some organizations, Equifax has found that as much as 5% of consumers could also be potential small business owners. Finding these hidden connections can unlock significant opportunities. Our owner-to-business data linking solution, Equifax Link, helps you reveal relevant connections between owners/principals and their businesses.
 
Unlike other solutions, Equifax Link securely connects fragmented consumer and business data, even when faced with inconsistent inputs. By assigning persistent IDs and revealing hidden ownership links, it provides a clearer, more actionable view of your target customers.
Uncover Hidden Opportunities
Link consumer and business data to reveal hidden small business connections within your customer base.
Drive Revenue Growth
Boost revenue and growth by successfully cross-selling commercial solutions within existing accounts.
Boost ROI
Increase marketing ROI by targeting the right customers with relevant offers for optimal response.

How It Works

Compile Your List
Start by compiling your existing consumer accounts. This initial step sets the foundation for uncovering hidden business opportunities within your customer base.
Uncover Business Links
Equifax then compares your consumer list against known business owners. Our powerful linking solution identifies potential small business connections you might be missing.
Get Actionable Insights
Receive a detailed report with matching companies. Use this comprehensive list for future targeting and prospecting to unlock new sales opportunities and grow your portfolio.

Get a Full Picture of Your Customers

In addition to uncovering fresh up-sell / cross-sell opportunities, Equifax Link provides customer insights that help you better segment and target audiences with more relevant offers, and provide a higher level of customer service with a wider, more complete view of your customer's personal and business standing.

Frequently Asked Questions

Identifying business owners can be time-consuming via public records or company websites. For bulk data, Equifax can efficiently provide owner lists based on your criteria, streamlining your search for multiple companies.

Yes. If you have a business list, a partner like Equifax can quickly provide company and owner information, including contact details, saving you significant time and effort in your research.

Yes. This is more complex, requiring access to both individual and business data. Equifax, with our combined consumer and commercial information, can effectively connect individuals to specific businesses.

Related Resources

Infographic

Strengthening Main Street

Learn how to bridge the small business credit gap. Our infographic provides actionable tips for lenders to empower small businesses and strengthen local economies.

See the Stats

Related Products

Explore all the ways Equifax solutions can help you connect consumer and business data, uncover relationships, and strengthen customer insights.

B2bConnect™
Discover high–value business prospects faster. Use enriched merchant data, firmographics, and real-time insights to improve B2B marketing performance and drive smarter targeting.
Learn More
B2bConnect™ Portal
Access accurate and reliable B2B marketing data in near real-time
Learn More
B2bConnect Plus
Discover high–value business prospects faster. Use enriched merchant data, firmographics, and real-time insights from B2BConnect Plus to boost B2B marketing performance and drive smarter targeting.
Learn More
Feature.Banner_temp

Explore How Our Solutions Work

Connect with the B2BConnect Portal to discover how our powerful B2B insights can meet your unique business needs.

See Details
Anchor Text

Need Help Deciding?

Connect with our sales team today to get a product consultation.