Understand Your Credit Behavior and Performance in the Broader Context of the Market

Credit Trends delivers unmatched perspective into anonymous, time-series credit data - including originations, balances, delinquencies, write-offs and utilization across all credit products and geographies.

Our credit trends insights include score trends, portfolio metrics, performance trends, and origination trends.

  • Conduct deep market analysis.
  • Quickly react to market and economic changes.
  • Adjust marketing, acquisition, lending and account management strategies.
  • Stay agile and make smarter credit decisions.

Gain a 360 Degree View of Consumer Credit

Access dynamic, differentiated data curated for specific industries and markets. Benchmark against peers and broaden your view.

Unmatched Credit Insights
Access the industry's most comprehensive time-series credit data, including originations, balances, and delinquencies.
Enhance Peer Benchmarking
Integrate consumer trends and lender types for deeper insights, outperforming competitors in a user-friendly environment.
Optimize Loan Portfolios
Gain a complete, trended view of the U.S. consumer credit market to enhance your loan portfolio performance.
Understand Market Drivers
Anticipate market changes, debt utilization, and risks for better portfolio optimization and strategic planning.
Differentiated Data Access
Get dynamic, curated data for specific industries and markets, providing a 360-degree view of consumer credit.

Prescriptive Credit Trends Applications 

Access Credit Trends

Conduct deep market analysis. Quickly react to market and economic changes. Adjust marketing, acquisition, lending and account management strategies. Stay agile and make smarter credit decisions.
Request demo of our online Credit Trends visualization tool accessible via Equifax Ignite MarketPlace.
Ask about monthly Credit Trends reports via batch.

Download a free summary Credit Trends Report now.

Credit Trends 360

Enhance peer benchmarking and acquire deeper insights by integrating consumer trends, credit products and lender types in one user-friendly environment.

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Credit Trends SmartView

Optimize your loan portfolios with a complete view of the U.S. consumer credit market, trended over time.

Visualize trends
Credit Trends Economic Vitality

Better understand changing market drivers, delinquencies, debt utilization, originations and risks to optimize your portfolio.

Gain market visibility
Stay on Top of the U.S. Economy with Credit Trends.

How It Works

Visualize Trends Instantly

Use SmartView to explore real-time charts, market-level views, and delinquency patterns. Understand credit shifts and act faster with embedded analytics.

Segment and Customize
Choose from 500+ geographies, income bands, demographics, score migrations, and vintage filters to tailor insights to your market or portfolio strategy.
Deploy with Flexibility
Access over 10 years of anonymized trade-level data via feed or interface. Available monthly or quarterly through Equifax’s secure data fabric cloud.

Industry-Leading Credit Intelligence

You’ve seen how Credit Trends reveals market dynamics. Now use that power to benchmark outcomes, optimize risk strategies, and lead with confidence—backed by Equifax’s unmatched credit data coverage.

Modeling Climate Risk

An analytics provider used historical credit data to improve environmental risk models, helping financial institutions predict the impact of weather events with greater accuracy.

Loan Loss Analysis

A hedge fund utilized retail card and bankcard data from Credit Trends to enhance its loan loss reserve analysis, leading to more informed financial decisions.

Targeting Growth Markets

A home improvement retailer analyzed credit card spending trends to identify high-growth markets and launch a new, data-driven marketing program.

Frequently Asked Questions

It delivers monthly updates on originations, balances, and delinquencies to help detect shifts in consumer behavior and credit activity early.

Track credit limits, delinquencies, and vintage performance across time and segments to spot the effects of rate changes on borrower behavior.

Yes—view origination trends by loan type, geography, and segment to identify which products show rising demand or shifts in credit activity.

Use delinquency trends by score band, income, and location to pinpoint struggling segments and align risk strategies more effectively.

Credit Trends provides aggregated, zip-code level insights by product, geography, and score to uncover lending shifts and peer comparisons.

Related Resources

Product Sheet

Credit Trends: Your Edge in Lending

Unlock unmatched consumer credit insights. Benchmark performance, anticipate risk, & fuel smarter decisions.

Gain Access to Consumer Credit Insights

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Connect with our sales team today to get a product consultation, learn more about Credit Trends apps, or see a demo.