Unlock Deeper B2B Insights with Merchant Data

Making sound credit decisions and understanding a business's long-term sustainability requires access to comprehensive data. Historically, this has relied on traditional sources like firmographics and credit history, but these alone may not provide a complete picture of a company's true revenue and cash flow. This limited view can lead to missed opportunities or inaccurate risk assessments, especially for businesses with limited or no credit history.

To overcome these challenges, Commercial Merchant Data provides a more dynamic and accurate view of a business's financial health. This enriched data allows you to validate merchant activity in near real-time, even for businesses with thin credit files. With access to over 4 million merchant records and 33 million business profiles, you can identify underserved B2B segments, enhance risk models, and make smarter decisions for your expansion, underwriting, and risk management strategies.

Understand merchants

Leverage past performance to establish industry and market benchmarking.

Assess future sustainability

Evaluate business performance and trends to determine potential revenue and cash flow.

Gain visibility into fraud and failure

Identify potential fraud indicators including increased declines and chargebacks.

Know if a business is active

Quickly confirm if a merchant is operating, even with no trade or credit file on record.

Track revenue trends
Access 60 months of transaction history to analyze sales and performance patterns.
Boost your scoring models

Lift performance in credit models by adding merchant data to firmographic-only profiles.

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Improve credit scoring accuracy by over 8% by layering merchant data on top of existing risk models.

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Gain visibility into more than 4.5 million merchant records from billions of card transactions.

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Review 60 months of transaction history for a more complete understanding of business revenues and trends.

How It Works

Aggregate and harmonize data
Equifax partners with acquirers and processors to collect transaction data, then links it to firmographics and credit files in the Equifax Cloud.
Analyze and score with AI
Data scientists and ML tools generate insights, improve credit scores, and enable custom risk models tailored to business needs.
Access insights across channels
Get real-time access via APIs and reports to improve credit decisions, monitor portfolios, and assess charge backs.

Know More About Every Business You Serve

The addition of Commercial Merchant Data provides a more complete picture of a business and is the quickest way to determine if a business or merchant is active. With up to 60 months of transaction history you can recognize a lift in scoring businesses with limited trades or firmographic only data.

Frequently Asked Questions

Equifax provides access to over 4 million merchant records on U.S. based businesses, offering deep insights into business activity and performance.

Equifax includes data on more than 67 million businesses, 185 million contracts, firmographics, credit history, and 5 million merchant performance records.

Through APIs and commercial credit reports—for real-time access, analysis, and sales or risk decisioning.

They can automate credit decisions, monitor portfolios, identify prospects, and detect fraud at key lifecycle stages.

Related Resources

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Explore How Our Solutions Work

Explore our commercial data assets. Gain a clear view of business financial behavior, streamline risk assessment, and drive smarter decisions for your growth strategies.

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