Enhance Your Acquisition Strategies
Marketers are under pressure to improve efficiency and optimize ROI, while bringing in more new customers and controlling budgets. Now you can turn to Equifax to gain unique insights into the consumer wallet - credit, assets and affluence, income, spending, and financial resilience - to bolster your prospect targeting and refresh your acquisition strategies.
With our campaign optimization tools, you can easily explore new data, speed prospect model builds, optimize messages, then quickly deliver offers through offline or digital channels. Post-campaign, rely on our dashboards to assess results, understand performance against competitors, and fine-tune criteria for your next campaign.
Use the Right Data and Tools to Find and Reach the Right Prospects
Find and Target Prospects with Growth Potential
Whether you are a financial services firm, a lender, or a consumer marketer, you need to target prospects that offer the most growth opportunities. That means identifying consumers who can invest more, spend more, or borrow more yet still meet financial commitments. Reach your best audiences across channels to maximize response.
Optimize Lending Prospecting
Optimize your Prescreen by delivering your lending offers to the right audience. Act fast to reach consumers most likely to open new credit accounts. Find new audiences for your offers by using alternative data to market to those that have thin files or are unscored.
Expedite Analytics and Offer Delivery
Want to explore new data for your acquisition models? Wondering how changing model inputs might change response? Want to deliver offers faster? Need help understanding campaign results? You can do all of this with our unified analytics platform and dashboards. Accelerate your prospecting with an analytics-based view of your opportunities.
Increase Response Rates and Gain New Customers
Lender could open 50% more loans over existing response model by targeting prospects with intent score - with same spend
One bank identified over $5.6 billion in potential new assets by using asset-based segmentation to refine prospect audiences.
Auto dealer group gained 57% more inquiries and lowered cost per inquiry 36% with economic-based digital targeting segments.
Source: Equifax analytics and case studies. Results may vary.
Consumer Wealth Insights
Target prospects with the most asset and deposit growth potential plus understand investment preferences to tailor messages. For IXI Network members.
Capture In-market Consumers
Increase campaign precision by finding audiences most likely to respond to your lending offers, and who are currently in-market for credit.
Find Young Affluent Consumers
Reach the young affluent consumers who offer significant opportunity for future growth, customer lifetime value, and long-term ROI.
Related Resources
Actionable Marketing Solutions to Grow Your Business
Achieve meaningful interactions with high-value prospects across the customer journey. Our solutions help you identify attractive opportunities and support your data-driven marketing strategies.
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