Segment data updated Q2, 2024
Beauty and Skincare Buyers
Consumers who shop at health and beauty stores and websites, as documented by actual purchasing activity.
Affluent Beauty and Skincare Buyers
Affluent consumers who shop at health and beauty stores and websites, as documented by actual purchasing activity.
Cosmetic & Makeup Buyers
Consumers who buy cosmetics and makeup products, as documented by actual purchasing activity.
Affluent Cosmetic & Makeup Buyers
Affluent consumers who buy cosmetics and makeup products, as documented by actual purchasing activity.
Home Improvement & DIY Buyers
Consumers who shop at home improvement stores and websites for do-it-yourself projects or other hardware needs, as documented by actual purchasing activity.
Affluent Home Improvement & DIY Buyers
Affluent consumers who shop at home improvement stores and websites for do-it-yourself projects or other hardware needs, as documented by actual purchasing activity.
Buyers of Health, Fitness & Nutrition Products
Consumers who buy fitness products, health and nutrition products, supplements, and food, as documented by actual purchasing activity.
Affluent Buyers of Health, Fitness & Nutrition Products
Affluent consumers who buy fitness products, health and nutrition products, supplements, and food, as documented by actual purchasing activity.
Gamers and Gaming Enthusiasts Buying Gaming Devices
Consumers who are gamers and buy video games, MOBAs, or devices, or products that support games or gaming activity, as documented by actual purchasing activity.
Affluent Gamers and Gaming Enthusiasts Buying Gaming Devices
Affluent consumers who are gamers and buy video games, MOBAs, or devices, or products that support games or gaming activity, as documented by actual purchasing activity.
Home Decorating & Accessories Buyers
Consumers who buy home decorating products, furniture, or accessories for the home, as documented by actual purchasing activity.
Affluent Home Decorating & Accessories Buyers
Affluent consumers who buy home decorating products, furniture, or accessories for the home, as documented by actual purchasing activity.
Jewelry Buyers
Consumers who buy jewelry or precious stones, as documented by actual purchasing activity.
Affluent Jewelry Buyers
Affluent consumers who buy jewelry or precious stones, as documented by actual purchasing activity.
Live Events: Entertainment and Sports Frequenters
Consumers who attend live entertainment events or sports events, as documented by actual ticket purchasing activity.
Live Events: Affluent Entertainment and Sports Frequenters
Affluent consumers who attend live entertainment events or sports events, as documented by actual ticket purchasing activity.
Movie & Theater Frequenters
Consumers who go to the movies frequently or attend the theater regularly, as documented by actual ticket purchasing activity.
Affluent Movie & Theater Frequenters
Affluent consumers who go to the movies frequently or attend the theater regularly, as documented by actual ticket purchasing activity.
Buyers of Office Supplies
Consumers who buy office supplies, or appliances, or furnishings, or other items for the office, as documented by actual purchasing activity.
Affluent Buyers of Office Supplies
Affluent consumers who buy office supplies, or appliances, or furnishings, or other items for the office, as documented by actual purchasing activity.
Organic & Health Product Buyers
Consumers who buy food and health items classified as organic, as documented by actual purchasing activity.
Affluent Organic & Health Product Buyers
Affluent consumers who buy food and health items classified as organic, as documented by actual purchasing activity.
Pet Food & Supplies Buyers
Consumers who buy pet food or pet supplies, especially focusing on dogs, cats, fish, and birds, as documented by actual purchasing activity.
Affluent Pet Food & Supplies Buyers
Affluent consumers who buy pet food or pet supplies, especially focusing on dogs, cats, fish, and birds, as documented by actual purchasing activity.
Fast Food & Fast Casual Restaurant Frequenters
Consumers who are frequent customers at fast food or fast casual (also called quick-serve) restaurants, as documented by actual purchasing activity.
Affluent Fast Food & Fast Casual Restaurant Frequenters
Affluent consumers who are frequent customers at fast food or fast casual (also called quick-serve) restaurants, as documented by actual purchasing activity.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.