Insurance
Built on a foundation of anonymous, aggregated insurance and annuity premium values gathered from the nation’s leading Life and Annuity manufacturers, Insurance Propensity Digital Targeting Segments reflect a household-level view of estimated total premium values. Data is gathered at the ZIP+4 level to ensure consumer privacy, and then modeled to the household level. In market targeting segments are consumer-level and are based on search behavior for various types of insurance.
Segment data updated Q2, 2026
Auto Insurance Target
Target population of attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
Likely to Respond to Auto Insurance Offer
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
Optimum Auto Insurance Target
Target population with a likely lower expected loss ratio for auto insurers.
Optimum Insurance Target
Target population of attractive insurance prospects likely to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit.
High Lifetime Value Households
Target population whose estimated age, income, and credit activity indicate a higher than average lifetime value.
Multiple Policy Prospects
Target population likely to be responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time.
Likely to respond to Home Insurance Offer
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
Millennials - Auto Insurance Target
Millennial households with attractive auto insurance propects based on their estimated financial profile and likely credit behaviors.
Millennials - High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance.
Millennials - Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
Life stage changes leading to new auto insurance
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
Life stage changes leading to new home insurance
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
In Market Home Insurance Shopper with High Income
Target audience of consumers currently in market to purchase home insurance, with income over $200K. Based on online shopping activity.
Medicare Health Insurance In-market Shopper
Target audience with the likelihood to be in-market for any type of Medicare health insurance. Based on online shopping activity.
In Market Home Insurance Shopper with Income below $200K
Target audience of consumers currently in market to purchase home insurance, with income below $200K. Based on online shopping activity.
In Market Home Insurance Shopper with Home Value above $500K
Target audience of consumers currently in market to purchase home insurance, with home value above $500K. Based on online shopping activity.
In Market Home Insurance Shopper with Home Value below $500K
Target audience of consumers currently in market to purchase home insurance, with home value below $500K. Based on online shopping activity.
In Market to buy Home Insurance and Auto Insurance with High Income
Target audience of consumers currently in market to purchase home and auto insurance, who have high income. Based on online shopping activity.
In Market to buy Home Insurance and Auto Insurance with Income below $200K
Target audience of consumers currently in market to purchase home and auto insurance, who have income below $200K. Based on online shopping activity.
In Market for Auto Insurance with High Income
Target audience of consumers currently in market to purchase auto insurance, with high income. Based on online shopping activity.
In Market for Auto Insurance with Income below $200K
Target audience of consumers currently in market to purchase auto insurance, with income below $200K. Based on online shopping activity.
In Market for Life Insurance with High Income
Target audience of consumers currently in market to purchase life insurance, with high income. Based on online shopping activity.
In Market for Life Insurance with Income below $200K
Target audience of consumers currently in market to purchase life insurance, with income below $200K. Based on online shopping activity.
In Market for Life Insurance, Parent with Children
Target audience of consumers currently in market to purchase life insurance, who are parents with children. Based on online shopping activity.
In Market for Life Insurance, Married without Children
Target audience of consumers currently in market to purchase life insurance, who are married without children. Based on online shopping activity.
In Market to Buy Insurance, High Income Earner
Target audience of consumers currently in market to purchase various types of insurance, who are high income earners. Based on online shopping activity.
In Market to Buy Insurance, Income below $200K
Target audience of consumers currently in market to purchase various types of insurance, who have income below $200K. Based on online shopping activity.
In Market Shopping for Insurance with Intent to Buy, Affluent
Target audience of affluent consumers currently in market to purchase various types of insurance, who show intent to buy. Based on online shopping activity.
In Market Shopping for Insurance with Intent to Buy, Mass Market
Target audience of mass market consumers currently in market to purchase various types of insurance, who show intent to buy. Based on online shopping activity.
Health Insurance In-market Shopper
Target audience likely to be in-market for insurance in one or more health insurance categories (dental, short-term, disability, Medicare and/or general interest). Based on online shopping activity.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.