Insurance

Insurance* Propensity Targeting Segments, built on a foundation of anonymous, aggregated credit information from Equifax combined with directly-measured anonymous, aggregated insurance and annuity premium values gathered from the nation’s leading Life & Annuity manufacturers, offer a means of marketing to consumer segments likely to have specific insurance propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q1, 2024
Auto Insurance Target
Target population of attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
Likely to Respond to Auto Insurance Offer
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
Optimum Auto Insurance Target
Target population with a likely lower expected loss ratio for auto insurers. Powered by FICO's aggregated auto insurance score for "preferred" auto prospects.
Optimum Insurance Target
Target population of attractive insurance prospects likely to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit.
High Lifetime Value Households
Target population whose estimated age, income, and credit activity indicate a higher than average lifetime value.
Multiple Policy Prospects
Target population likely to be responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time.
Likely to respond to Home Insurance Offer
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
Millennials - Auto Insurance Target
Millennial households with attractive auto insurance propects based on their estimated financial profile and likely credit behaviors.
Millennials - High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for "preferred" auto prospects.
Millennials - Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
Life stage changes leading to new auto insurance
Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
Life stage changes leading to new home insurance
Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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