Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. Here at Equifax we provide key insights on how your business can target your customers effectively while mitigating risk with data-driven marketing.
Join our webinar, moderated by Erica Gunn, Portfolio Marketing Leader, at Equifax on data-driven marketing and how to better understand and target prospects and customers effectively based on the current economic environment. We will begin our webinar with Robert Wescott, President at Keybridge, who will provide a macro-economic update, followed by Tom Aliff, Risk Consulting Leader, and Elaine Makdah, who will provide consumer credit and small business trends. Then, Todd Hoover, SVP of Marketing at Equifax will have a discussion with R. Chase Miller, EVP, Strategy and Corporate Development and GM, Digital at Claritas using data-driven marketing to find hidden marketing opportunities in today’s environment.