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The Q4 2025 Market Pulse Index average stayed at 61.6, signaling stabilization. However, there is movement happening within different consumer groups due to the K-shaped economy. Generational momentum is shifting as Gen Z’s top financial tier grew 74%. Millennials in the highest stability tier expanded by 53%, while Gen X’s lower tier grew 11%. These shifts show that a K-shaped split is happening within every age group.
Download the report to uncover key insights on:
- Generational shifts in consumer stability
- The "K-Shaped" economy
- Economic indicators
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