In today's dynamic market, understanding consumer spending is paramount for effective marketing and strategic growth. Spending Insights from Equifax provides the data and intelligence B2C marketers need to find and connect with their ideal customers.
This product offers two powerful solutions:
Spending Insights Index helps increase marketing effectiveness by identifying consumer household spending to boost acquisition, inform cross-sell strategies, and enhance retention. Utilize valuable measures like Level of Spend, Recent Spend Activity, and Spend Frequency to drive more targeted and impactful campaigns.
Spending Insights - Digital Targeting Segments to reach online consumers with high estimated spending across specific categories, including Affluent and Mass Market high spenders, ensuring consistent targeting across touchpoints.
