Retail Shopper Digital Targeting Segments

Retail Shopper Digital Targeting Segments help marketers reach online consumers based on demonstrated past purchase activity for specific types of products and services. Plus, they help identify affluent consumers who are likely to have the financial capacity to purchase premium or luxury tiered offerings.

With these segments, marketers can:
- Better reach audiences that include known buyers of products and services in your target category
- Serve more ads to affluent consumers with demonstrated purchase history for your type of products and services