Auto shoppers spend most of their time researching brands, models, features and financing online. Gone are the days when car buying was a purely in-person negotiation and transaction. Now dealers and lenders communicate with shoppers via text, email, and online forms.
Therefore, auto dealers and lenders need improved insights to identify consumers who are likely to have both the propensity for their brand/model and the financial ability to purchase or lease. At the same time, auto marketing teams can benefit from tools to effectively guide consumers through their websites and connect with them through multi