When marketers and analysts rely on standard income measures, they often get a limited view of household income and higher income ranges can become inaccurate.
Income360 is a continuous household-based dollar estimate of income uncapped up to $2 million based on estimated income from wages, investments, businesses, and retirement funds.
Income360 can be used alone or incorporated into models that include traditional income measures. It provides marketers and analysts with a more reliable estimate of income to improve performance for both direct marketing and online targeting campaigns.
Key benefits include:
Takes into account that salary does not always equal income: Income360 includes estimated income from wages and investments, as well as estimated income generated from businesses and retirement funds
Provides a continuous dollar value of income without ranges up to $2.0 million per household
Based on multiple validated and benchmarked models and does not include the use of Personally Identifiable Information (PII)
Derived from a foundation of anonymous, measured invested assets
Can be applied to any customer or prospect file with name and address
Developed for use in non-FCRA applications across the customer lifecycle
Learn more about how you can apply Income360 to your business.