Traditional income data may not be enough for online targeting. It may not be as effective as you need or it may not be able to distinguish high earning consumers.
Unlike other digital income measures, Income360® Digital enables online marketers to target prospects and customers with a powerful estimate of total household income. It includes income users who earn over $125,000, while maintaining user privacy.
Income360 Digital powers your marketing by:
Improving prospect ad and email click-through and conversions rates on CPA campaigns
Reducing branding ad campaign eCPM rates
Creating landing page optimization programs based on anonymous users’ income levels
Improving targeting and management of CRM and loyalty efforts
Additional benefits include:
Differentiate online consumers by estimated total income, including income from assets
Eliminate wasted ad spend by serving more ads to consumers that are likely to have the capacity to buy
Built using factors derived from our proprietary wealth data
Read our example of how Income360 Digital can help in online marketing, and learn how Income360 can be beneficial to you.