Equifax offers the Financial Durability Score™ and Financial Durability Index™ measures to provide a holistic view of households' likely financial resilience, even under financial stress. These measures are powerful tools for marketers looking to understand hidden customer opportunities and risks during fluctuating economic conditions.
Financial Durability measures use a model that provides unique insight into households' likely ability to keep spending, plus meet current and future financial obligations, even when under financial stress. Financial Durability can help marketers and risk managers differentiate consumers for acquisition and cross-sell efforts, inform pre-collections strategies, and increase recovery for accounts in collections.