Financial Durability Digital can help marketers better reach online consumers based
on their financial resilience to spend and meet financial commitments - even when under financial stress.
Use Financial Durability Digital Targeting Segments to:
- Reach consumers that likely have the financial resources to purchase your goods and services, plus pay their bills, even through tough economic times
- Differentiate online audiences based on their financial health
- Direct online marketing dollars toward financially resilient online audiences during periods of high interest rates or inflation