Product Sheet

Retail Propensity Digital Targeting Segments

Product Sheet

Retail Propensity Digital Targeting Segments

Whether you are a retail marketer who focuses on mass market, upscale, or luxury, it’s always a challenge to identify the right consumers. Yet, it is critical to target consumers with specific buying tendencies, a propensity, and the capacity to purchase your particular products or services. 

 

Our Retail Propensity Digital Targeting Segments help deliver the right message to the right audience. The segments are built by combining insights about estimated household income, spending and credit with:

 

  • Demographics

  • Buying behaviors

  • Product preferences

 

Segments include households likely to:

  • Shop at large national and discount retailers 

  • Buy apparel 

  • Purchase gifts 

  • Shop for Children 

  • Buy jewelry 

  • Shop at upscale retailers 

  • Purchase goods at luxury retailers

 

Learn more about how Retail Propensity Digital Targeting Segments can work for you.