Marketers in the financial services industry can customize Investor Channel Propensity Digital Targeting Segments to engage with attractive investors online. The segments are based on propensities for self-directed or advisor-preferred investing. Financial marketers can enhance campaign targeting by creating custom audiences based on investors' likely channel preference, asset level, and age band.
Key benefits include:
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Reach consumers with propensities for self-directed or advisor-preferred investing
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Eliminate wasted ad spend by ensuring more ads are served to consumers who likely have the not only investment propensities but also the asset level and age range you seek.
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Built on a foundation of anonymous, aggregated data collected by Equifax
Learn more about how customized Investor Channel Propensity Digital Targeting Segments can help you.
For IXI Network members only.