Marketers need to connect their digital ad spend to their bottom line. Our proprietary Closed-Loop Attribution measurement solution allows marketers to measure the impact that omni-channel campaigns have on company-specific metrics and revenue. This can be accomplished whether the ‘conversion’ was done online or offline. Furthermore, it’s repeatable and executed in a turnkey manner.
The main benefit is
- Measure and maximize return on ad spend (ROAS) by leveraging our industry relationships, comprehensive coverage, and segmentation and modeling expertise to assess your omni-channel campaigns
So, reduce your reliance on measuring clicks and gain a deeper, more meaningful understanding into campaign performance.
Read our closed loop case study for financial firms, and learn how you can get started with Closed-Loop Attribution.