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Equifax and Ataeva have partnered to provide proprietary trended data model, TAPS (Total Annual Plastic Spend) and CYM (Card Yield Metrics), that offer a unique, member-centric view of your portfolio.
With these insights, you can:
- Identify High-Value Opportunities: Pinpoint members with significant off-wallet credit card spend ($50,000+).
- Optimize Credit Lines: Strategically increase credit lines to capture more of your member's spending wallet.
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