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The Ataeva Product Suite, powered by Equifax, solves this by providing the key metrics to identify true revenue potential.
TAPS (Total Annual Plastic Spend) & CYM (Card Yield Metrics) give you the data to know exactly how much consumers spend, how much they revolve, and the interest revenue generated.
- Target precisely: Invest heavily in acquiring high-spenders and profitable, low-risk revolvers.
- Maximize growth: Pinpoint existing customers spending with competitors to launch targeted campaigns and optimize credit lines.
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Data-driven Marketing
