The Young Affluent: 6 Ways for Financial Services Firms to Capture their Potential

Younger consumers offer tremendous opportunity for financial marketers. However, not all young consumers are the same. In fact, less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the young affluent.

Explore this ebook to learn tips to better identify and market to this valuable audience of young investors, borrowers, and spenders - and grow your investment, deposit, and credit portfolio.