Why the Average Consumer No Longer Exists

Key Takeaways

• Move beyond averages: Traditional economic indicators like GDP hide the growing divide between the asset heavy "Thrivers" and resilient "Strivers".
• Use alternative data: Organizations should look beyond credit scores to real-time, alternative data—like telco and utility payments—to assess financial durability and risk.
• Acknowledge wealth shifts: Age no longer correlates financial capacity, as Gen Z's agility recently surpassed that of millennials.