Prescreen of One - Retail Banking case study

Three seconds to more effective cross-selling...

To help retail banks optimize Demand Deposit Account (DDA) values, and as a result, deepen their customer relationships and expand profitability, Equifax offers Prescreen of One — a real-time prescreening solution for pre-approved credit offers.

Now you can identify new revenue opportunities beyond the point of sale with integrated, real-time access to comprehensive sources of information. Profit potential has been estimated to quadruple by simply expanding a checking account customer into a savings account and a credit product.

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