Growing Bank Deposits with Targeted Prospecting Case Study

Due to insufficient deposit gathering efforts, banks are leaving billions of deposit dollars on the table for their competitors to bring under management. Banks need more insight on the financial capacity of prospects they are targeting.

With the Financial Cohorts segmentation system banks can identify target audiences that are likely to have an affinity to begin a relationship with the bank as well as have significant deposit assets. Learn how a leading bank was able to unlock an expected 21% improvement in campaign conversion rates and identify over $5.6 billion in potential new assets.