Credit Union Grows Auto Loan Portfolio with Precision Targeting

Discover how a national credit union reclaimed lost market share and grew its portfolio by reaching the right members at the right time. Utilizing Equifax Ignite® and TargetPoint Intent Scores™, the financial institution identified members who had financed auto loans elsewhere but were highly likely to refinance within the next two to four months.

This insight powered a strategic, targeted prescreen recapture campaign, driving a 1.68% booked rate and generating $134 million in incremental auto loan volume.