Best Practice for Credit Unions: How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth

Maintaining adequate deposits is an ongoing priority for many credit unions. Credit unions often strive to grow deposits from existing members through targeted campaigns that promote special rates, new account benefits, or other services. However, many credit unions do not have an efficient way to identify which of their members hold the most opportunity to bring in incremental deposit dollars.

Learn how one credit union can use household-level deposit estimates to segment members likely to hold significant deposit dollars at other financial institutions – and expect to bring in millions in new deposits.