Case Study

Auto Email Acquisition Driven by Economic Insights

Case Study

Auto Email Acquisition Driven by Economic Insights

The challenge was that an auto manufacturer and its agency needed new targeting data to fuel its email acquisition campaigns, while improving its email marketing ROI. Equifax developed targeted email audiences using auto in-market indicators combined with its proprietary IXI household financial and economic capacity data. As a result, a targeted email audience generated incremental vehicle sales and beat the stated KPI goal by up to 74%.

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