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Lost Sales Analysis for Automotive Cloud Solution

Lost Sales Analysis for Automotive gives lenders a more fulsome picture of lost applications—where they went, how they’re performing, and how to adapt strategies, offers, and terms to win more quality customers.
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Turn Lost Auto Loans into Future Wins

Losing business to more competitive offers—or passing on deals that are now performing well for other lenders—means missed revenue, relationships, and growth opportunities. Lost Sales Analysis, powered by Equifax Ignite®, helps lenders see where lost applications went, how those loans are performing, and why competitors are winning.

By connecting application data with loan performance, credit attributes, and vehicle information, lenders can refine approval policies, strengthen dealer relationships, and design more competitive auto lending strategies.

Understand Why You Lost
Identify which applications went to competitors and some of the potential reasons they won.
Benchmark Loan Performance
Compare loan terms, credit score bands, and repayment behavior across lenders.
Improve Market Competitiveness
Adjust pricing, terms, and lending strategies based on real-world performance.
Strengthen Dealer Relationships
Track where dealers are sending business to better manage partnerships.
Validate Lending Policies

Confirm that risk strategies are working by tracking 30/60/90 delinquency, repossessions, and defaults for loans you didn't win.

Gain Deeper Loan Insights
Access 24-month payment history, loan structure, and transaction-level data to maximize profitability.
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Submit up to 50 custom analysis fields to maximize analysis opportunity.

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Evaluate 24-month payment history and current loan status of lost applications.

Proven Use Cases for Auto Lenders

From expanding approvals to validating risk strategies, Lost Sales Analysis delivers actionable insights that help lenders compete smarter. See how real-world performance data can guide lending policies, strengthen dealer relationships, and drive portfolio growth.

Expand Approvals Without Raising Risk

Identify near-prime applicants who are performing well with competitors and adjust approval policies strategically.

Design More Competitive Loan Terms

See how your offer compares to winning loans (APR, term, lender) and refine products to capture more business.

How Lost Sales Analysis Works

Lost Sales Analysis connects your application data with credit, DMV, and vehicle valuation insights to show where lost loans went and how they’re performing.

Input File Development
Upload auto loan applications (ideally 60–90 days old and 18+ months old).
Data Analytics
Equifax matches applications with consumer credit files, DMV registrations, and vehicle valuations.
Dashboard & Insights
Get anonymized reports and dashboards showing which competitors won, how those loans are performing, and what adjustments you can make to win more deals.

See What You’re Missing

Lost Sales Analysis equips lenders with competitive insights to understand lost deals, benchmark performance, and refine strategies.

Frequently Asked Questions

It benchmarks your terms (APR, length, credit band) against winning competitor offers.

You can see if those borrowers are paying on time, delinquent, or in default.

 Identify which dealers are sending more business to other lenders and adjust partnership strategies.

Yes, by confirming whether rejected loans are profitable elsewhere—or defaulting as predicted.

Loan applications, credit attributes, DMV registrations, and vehicle valuations via Black Book®.

Related Resources

Product Sheet

Can You Afford Not to Know Who's Winning?

Strategically identifying and targeting key areas—such as lending policy, dealer relationships, and competitive position—will help your business with the intelligence for success.
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Lost Sales Analysis for Automotive
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