Product

Digital Risk Screening

Establish trust and stop bad actors in milliseconds. Digital Risk Screening from Equifax leverages Account Protection, Account Creation Score, and Consumer Insights to securely onboard customers, prevent account takeovers, and understand user behavior without disrupting legitimate interactions.
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Balance Security and the Customer Experience

Fraudulent account openings and takeovers are among the fastest-growing digital threats today. With Digital Risk Screening, you can detect fraudulent identities, prevent multi-accounting promo abuse, and block bad bots while delivering a seamless experience for your best customers. Powered by the comprehensive Kount® 360 platform, this solution evaluates digital signals like device, email, and behavioral insights to form a complete view of individual identities across the customer lifecycle.
Stop New Account Fraud
Evaluate individual identities instantly with an AI-driven Account Creation Score to stop fake accounts. 
Prevent Account Takeovers
Block bad bots, credential stuffing, and brute-force attacks before they can compromise user accounts.
Uncover Consumer Insights
Build individual customer profiles to uncover purchasing behaviors, spending power, and trustworthiness.
Detect Promo & Trial Abuse
Identify and stop multi-accounting fraud that exploits promotional offers, trials, and loyalty programs.
Minimize User Friction
Limit disruptions for valid users by applying multi-factor authentication only when needed. 
Leverage Advanced AI
Gather intelligence using both supervised and unsupervised machine learning models to spot complex trends. 
0 %

The percent of transactions flagged as digital fraud in 2023. 
 

$ 0 M

U.S. business losses annually due to promotional abuse and multi-accounting fraud.
 

0 M

Daily inquiries that fuel our cloud-native identity foundry.
 

Comprehensive Protection Across the Customer Journey Use Case

Utilizing real-time signals and proprietary, differentiated data, our solution evaluates risk, authenticity, and behavior to make accurate trust decisions without slowing down your business.
Data Collection & Analysis

Collected inputs (email, phone, device, etc.) are analyzed by machine learning models against proprietary, differentiated data.

Real-time Scoring & Insights
AI evaluates legitimacy and behavior against a robust data network, generating risk scores and returning actionable consumer profile insights in milliseconds.
Automated Decisioning
Based on customizable business policies, interactions are seamlessly accepted, declined, or challenged with step-up verification.

Powered by Proprietary, Differentiated Data

Our technology is built on decades of proprietary data collected from billions of annual interactions across global businesses. Our differentiated assets enable us to connect first party identity elements—such as device, IP, email, phone, and address—to individuals, providing the identity-level intelligence that drives accurate screening and insights.

Retail & E-commerce

Protect valuable inventory, prevent promo abuse, and identify shoppers with high spending power.

Financial Services

Detect fraudulent activity to prevent takeovers and protect customer assets. 
 

Online Gaming

Provide secure gaming experiences by stopping multi-accounting while letting good players play.

Confident Decisions at Every Interaction

Establishing trust in an online environment requires more than a point-in-time identity check. By integrating the Account Creation Score, Account Protection, and Consumer Insights, you can block sophisticated fraud attacks like credential stuffing and identity fraud while simultaneously recognizing and nurturing your best customers.

Frequently Asked Questions

It is an AI-powered score that assesses the risk of new account onboarding in milliseconds. It goes beyond evaluating segmented PII elements by using identity-level intelligence to determine legitimacy, affiliation, and behavior.

Account Protection leverages advanced AI, device intelligence, and velocity checks to block credential stuffing and bad bots in the background. It introduces friction only for risky users, ensuring a seamless experience for good customers.

Consumer Insights uses data to build individual consumer profiles, providing scores on shopping behaviors, trustworthiness, and spending power to help you capture more value and personalize customer experiences.

No. Our technology evaluates signals in the background and applies friction only where needed, such as triggering step-up multi-factor authentication (MFA) when a login or sign-up attempt appears highly suspicious.

Yes. Businesses can set up fully customizable policies in the Kount 360 platform. You can use risk scores alongside other data points (like device, location, and velocity) to dictate your own approval, decline, or review thresholds.

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