Segment data updated Q4, 2024
Asset Range $25,000,000+
Target population whose estimated investable assets are likely to be $25MM+.
Asset Range $10,000,000 - $24,999,999
Target population whose estimated investable assets are likely to be between $10MM and $25MM.
Asset Range $5,000,000 - $9,999,999
Target population whose estimated investable assets are likely to be between $5MM and $10MM.
Asset Range $3,000,000 - $4,999,999
Target population whose estimated investable assets are likely to be between $3MM and $5MM.
Asset Range $2,000,000 - $2,999,999
Target population whose estimated investable assets are likely to be between $2MM and $3MM.
Asset Range $1,000,000 - $1,999,999
Target population whose estimated investable assets are likely to be between $1MM and $2MM.
Asset Range $750,000 - $999,999
Target population whose estimated investable assets are likely to be between $750K and $1MM.
Asset Range $500,000 - $749,999
Target population whose estimated investable assets are likely to be between $500K and $750K.
Asset Range $250,000 - $499,999
Target population whose estimated investable assets are likely to be between $250K and $500K.
Asset Range $100,000 - $249,999
Target population whose estimated investable assets are likely to be between $100K and $250K.
Asset Range $75,000 - $99,999
Target population whose estimated investable assets are likely to be between $75K and $100K.
Asset Range $50,000 - $74,999
Target population whose estimated investable assets are likely to be between $50K and $75K.
Asset Range $25,000 - $49,999
Target population whose estimated investable assets are likely to be between $25K and $50K.
Asset Range $10,000 - $24,999
Target population whose estimated investable assets are likely to be between $10K and $25K.
Asset Range $5,000 - $9,999
Target population whose estimated investable assets are likely to be between $5K and $10K.
Asset Range $0.01 - $4,999
Target population whose estimated investable assets are likely to be between $0.01 and $5K.
Asset Range $0
Target population whose estimated investable assets are likely to be $0.
Deposit Range $250,000+
Target population whose estimated deposits are likely to be $250K+
Deposit Range $100,000 - $249,999
Target population whose estimated deposits are likely to be between $100K and $250K.
Deposit Range $50,000 - $99,999
Target population whose estimated deposits are likely to be between $50K and $100K.
Deposit Range $25,000 - $49,999
Target population whose estimated deposits are likely to be between $25K and $50K.
Deposit Range $10,000 - $24,999
Target population whose estimated deposits are likely to be between $10K and $25K.
Deposit Range $2,500 - $9,999
Target population whose estimated deposits are likely to be between $2.5K and $10K.
Deposit Range $0.01 - $2,499
Target population whose estimated deposits are likely to be between $0.01 and $2.5K.
Deposit Range $0
Target population whose estimated deposits are likely to be $0.
Millennials: Asset Range >$250,000
Millennial households whose estimated investable assets are likely to be >$250,000
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.