Segment data updated Q2, 2024
Asset Range $25,000,000+
Target population whose estimated investable assets are likely to be $25MM+.
Asset Range $10,000,000 - $24,999,999
Target population whose estimated investable assets are likely to be between $10MM and $25MM.
Asset Range $5,000,000 - $9,999,999
Target population whose estimated investable assets are likely to be between $5MM and $10MM.
Asset Range $3,000,000 - $4,999,999
Target population whose estimated investable assets are likely to be between $3MM and $5MM.
Asset Range $2,000,000 - $2,999,999
Target population whose estimated investable assets are likely to be between $2MM and $3MM.
Asset Range $1,000,000 - $1,999,999
Target population whose estimated investable assets are likely to be between $1MM and $2MM.
Asset Range $750,000 - $999,999
Target population whose estimated investable assets are likely to be between $750K and $1MM.
Asset Range $500,000 - $749,999
Target population whose estimated investable assets are likely to be between $500K and $750K.
Asset Range $250,000 - $499,999
Target population whose estimated investable assets are likely to be between $250K and $500K.
Asset Range $100,000 - $249,999
Target population whose estimated investable assets are likely to be between $100K and $250K.
Asset Range $75,000 - $99,999
Target population whose estimated investable assets are likely to be between $75K and $100K.
Asset Range $50,000 - $74,999
Target population whose estimated investable assets are likely to be between $50K and $75K.
Asset Range $25,000 - $49,999
Target population whose estimated investable assets are likely to be between $25K and $50K.
Asset Range $10,000 - $24,999
Target population whose estimated investable assets are likely to be between $10K and $25K.
Asset Range $5,000 - $9,999
Target population whose estimated investable assets are likely to be between $5K and $10K.
Asset Range $0.01 - $4,999
Target population whose estimated investable assets are likely to be between $0.01 and $5K.
Asset Range $0
Target population whose estimated investable assets are likely to be $0.
Deposit Range $250,000+
Target population whose estimated deposits are likely to be $250K+
Deposit Range $100,000 - $249,999
Target population whose estimated deposits are likely to be between $100K and $250K.
Deposit Range $50,000 - $99,999
Target population whose estimated deposits are likely to be between $50K and $100K.
Deposit Range $25,000 - $49,999
Target population whose estimated deposits are likely to be between $25K and $50K.
Deposit Range $10,000 - $24,999
Target population whose estimated deposits are likely to be between $10K and $25K.
Deposit Range $2,500 - $9,999
Target population whose estimated deposits are likely to be between $2.5K and $10K.
Deposit Range $0.01 - $2,499
Target population whose estimated deposits are likely to be between $0.01 and $2.5K.
Deposit Range $0
Target population whose estimated deposits are likely to be $0.
Millennials: Asset Range >$250,000
Millennial households whose estimated investable assets are likely to be >$250,000
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.