Segment data updated Q4, 2024
Likely Student Loan Target
Target population likely to engage in a student loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a student loan.
Likely Student Loan Consolidation Target
Target population likely to engage in a student loan consolidation based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to consolidate student loans.
Millennials - Likely Student Loan Consolidation Target
Millennial households likely to engage in a student loan consolidation.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.