Sports

Sport segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with likely demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q1, 2024
Alpine Skiing Fans
Households most likely to attend or watch Alpine Skiing races.
Fishing Fans
Households most likely to attend or watch competitive fishing tournaments.
Golf Fans
Households most likely to attend or watch professional golf tournaments.
Horse Racing Fans
Households most likely to attend or watch horse races.
Professional Baseball Fans
Households most likely to attend or watch professional baseball games.
Professional Soccer Fans
Households most likely to attend or watch professional soccer games.
Professional Basketball Fans
Households most likely to attend or watch professional basketball games.
College Football Fans
Households most likely to attend or watch college football games.
College Men's Basketball Fans
Households most likely to attend or watch men's college basketball games.
Professional Football Fans
Households most likely to attend or watch professional football games.
Professional Hockey Fans
Households most likely to attend or watch professional hockey games.
Summer Olympic Game Fans
Households most likely to attend or watch international summer competitions.
Tennis Fans
Households most likely to attend or watch professional tennis tournaments.
NASCAR® Fans
Households most likely to attend and follow NASCAR® races.
Winter Olympic Game Fans
Households most likely to attend or watch international winter competitions.
Wrestling Fans
Households most likely to attend or watch professional wrestling matches.

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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