Spending Power

Spending Power is an estimate of a household’s annual spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q1, 2024
Spending PowerRange $200,000+
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be $200K+
Spending Power Range $100,000 - $200,000
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $100K and $200K
Spending Power Range $75,000 - $99,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $75K and $100K
Spending Power Range $50,000- $74,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $50K and $75K
Spending Power Range $40,000 - $49,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $40K and $50K
Spending Power Range $30,000- $39,999
Households whose total estimated spending annual after accounting for fixed expenses of life is likely to be between $30K and $40K
Spending Power Range $20,000 - $29,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $20K and $30K
Spending Power Range < $19,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $10K and $20K
Millennials - Spending Power Range > $50,000
Millennial households whose total estimated annual spending after fixed expenses is likely to be >$50,000

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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