Spending Insights
Spending Insights digital targeting segments provide consumer audiences for high spenders in 10 categories. They are built from consumer-level spending transaction and affluence data then aggregated & anonymized. More precisely target consumers who are high spenders in your preferred categories.
Spending Insights Digital Targeting Segments helps marketers more precisely target online audiences exhibiting a history of actual spending within specific categories. Audiences have been developed for both Affluent and Mass Market level high spenders in multiple popular consumer categories.
Segment data updated Q2, 2026
Affluent consumers with high overall spending activity
Affluent consumer audience who are high spenders across many types of purchases. Based on aggregated transaction data.
Mass Market consumers with high overall spending activity
Mass Market consumer audience who are high spenders across many types of purchases. Based on aggregated transaction data.
Affluent consumers with high spending on Travel
Affluent consumer audience who are high spenders on all types of travel purchases. Based on aggregated transaction data.
Mass Market consumers with high spending on Travel
Mass Market consumer audience who are high spenders on all types of travel purchases. Based on aggregated transaction data.
Affluent consumers with high spending on Cruise Travel
Affluent consumer audience who are high spenders on all types of cruise travel purchases, including all major cruise lines. Based on aggregated transaction data.
Mass Market consumers with high spending on Cruise Travel
Mass Market consumer audience who are high spenders on all types of cruise travel purchases, including all major cruise lines. Based on aggregated transaction data.
Affluent consumers with high spending on Air Travel
Affluent consumer audience who are high spenders on all types of air travel purchases, including international airlines. Based on aggregated transaction data.
Mass Market consumers with high spending on Air Travel
Mass Market consumer audience who are high spenders on all types of air travel purchases, including international airlines. Based on aggregated transaction data.
Affluent consumers with high spending on Resorts and Hotels
Affluent consumer audience who are high spenders on Resort and Hotel purchases. Based on aggregated transaction data.
Mass Market consumers with high spending on Hotels and Accommodations
Mass Market consumer audience who are high spenders on Hotel and Accommodations purchases. Based on aggregated transaction data.
Affluent consumers with high spending on Dining
Affluent consumer audience who are high spenders on any type of dining purchase. Based on aggregated transaction data.
Mass Market consumers with high spending on Dining
Mass Market consumer audience who are high spenders on any type of dining purchase. Based on aggregated transaction data.
Affluent consumers with high spending on Fast Casual dining
Affluent consumer audience who are high spenders on fast casual dining. Based on aggregated transaction data.
Mass Market consumers with high spending on Fast Casual dining
Mass Market consumer audience who are high spenders on fast casual dining. Based on aggregated transaction data.
Affluent consumers with high spending on Food Delivery / Take Out
Affluent consumer audience who have high purchase activity on food delivery services or take out. Based on aggregated transaction data.
Mass Market consumers with high spending on Food Delivery / Take Out
Mass Market consumer audience who are high spenders on food delivery services or take out. Based on aggregated transaction data.
Affluent consumers with high spending on Insurance
Affluent consumer audience who are high spenders on a broad range of insurance products and carriers. Based on aggregated transaction data.
Mass Market consumers with high spending on Insurance
Mass Market consumer audience who are high spenders on a broad range of insurance products and carriers. Based on aggregated transaction data.
Affluent consumers with high spending on Home Improvement
Affluent consumer audience who are high spenders on purchases at home improvement stores. Based on aggregated transaction data.
Mass Market consumers with high spending on Home Improvement
Mass Market consumer audience who are high spenders on purchases at home improvement stores. Based on aggregated transaction data.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.