Segment data updated Q2, 2024
Mass Market/Discount Store Shoppers
Households likely to shop at large national and discount retailers
Apparel Shoppers
Households likely to buy apparel
Gift Buyers
Households likely to buy gifts
Shop for Children (Kids)
Households likely to buy items for children
Jewelry Buyers
Households likely to buy jewelry
Upscale Shoppers
Households likely to shop at upscale retailers
Luxury Shoppers
Households likely to shop at luxury retailers
High End Shoppers
Households likely to shop at high end retailers
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.