Digital Segments for Millennials are driven by our consumer segmentation system, which takes into account both projected interest and capacity to buy. The methodology differentiates consumers by Equifax industry-leading measures of household economics first to derive unique buying capacity insights. By combining insights into estimated household income, spending and credit with demographics, buying behaviors and product preferences, Digital Segments for Millennials offers a powerful tool for delivering the right message to the right audience.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q3, 2023
Millennials - Mass Affluent
Millennial households whose estimated investable assets are likely to be between $100K and $1MM.
Millennials - Young and On the Road to Wealth
Millennial households whose estimated age and income indicate a likelihood of high future net worth.
Millennials - Auto Insurance Target
Millennial households with attractive auto insurance propects based on their estimated financial profile and likely credit behaviors.
Millennials - High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for "preferred" auto prospects.
Millennials - Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
Millennials - High Ability to Pay
Millennial households with high estimated ability to pay financial obligations.
Millennials - Spending Power Range > $50,000
Millennial households whose total estimated annual spending after fixed expenses is likely to be >$50,000
Millennials - Income Range >$100,000
Millennial households with total estimated income greater than $100K
Millennials - Aggregated FICO® - High Score
Millennial households with top 70% of consumers exihibiting lowest estimated risk of credit delinquency in the next 24 months.
Millennials - High Propensity for Credit Card Approval
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
Millennials - Likely to Respond to Credit Card Offer
Millennial households likely to respond to a credit card offer.
Millennials - Credit Card Transactor
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
Millennials - Investors
Millennial households who likely are investors.
Millennials - Likely Student Loan Consolidation Target
Millennial households likely to engage in a student loan consolidation.
Millennials - Casual Restaurant Diners
Millennial households most likely to dine at casual restaurants.
Millennials - Theme Park Visitors
Millennial households with theme park visitors.
Millennials - Travel Enthusiasts
Millennial households with travel enthusiasts.
Millennials - In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
*Digital targeting segments from Equifax are based on aggregated attributes at a geographic level. These targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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