Segment data updated Q2, 2024
Millennials - Mass Affluent
Millennial households whose estimated investable assets are likely to be between $100K and $1MM.
Millennials - Young and On the Road to Wealth
Millennial households whose estimated age and income indicate a likelihood of high future net worth.
Millennials - Auto Insurance Target
Millennial households with attractive auto insurance propects based on their estimated financial profile and likely credit behaviors.
Millennials - High Propensity for Auto Insurance
Millennial households with high propensity for auto insurance. Powered by aggregated FICO auto insurance score for "preferred" auto prospects.
Millennials - Multiple Insurance Policy Prospects
Millennial households likely to respond to multiple insurance policies.
Millennials - High Ability to Pay
Millennial households with high estimated ability to pay financial obligations.
Millennials - Spending Power Range > $50,000
Millennial households whose total estimated annual spending after fixed expenses is likely to be >$50,000
Millennials - Income Range >$100,000
Millennial households with total estimated income greater than $100K
Millennials - Aggregated FICO® - High Score
Millennial households with top 70% of consumers exihibiting lowest estimated risk of credit delinquency in the next 24 months.
Millennials - High Propensity for Credit Card Approval
Millennial households with attractive credit card prospects based on their estimated financial profile and likely credit behaviors.
Millennials - Likely to Respond to Credit Card Offer
Millennial households likely to respond to a credit card offer.
Millennials - Credit Card Transactor
Millennial households who carry a credit card balance yet have sufficient income to pay off those balances.
Millennials - Investors
Millennial households who likely are investors.
Millennials - Likely Student Loan Consolidation Target
Millennial households likely to engage in a student loan consolidation.
Millennials - Casual Restaurant Diners
Millennial households most likely to dine at casual restaurants.
Millennials - Theme Park Visitors
Millennial households with theme park visitors.
Millennials - Travel Enthusiasts
Millennial households with travel enthusiasts.
Millennials - In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.