Segment data updated Q2, 2024
Income Range $250,000+
Households whose total estimated income is likely to be $250K+
Income Range $20,000 - $29,999
Households whose total estimated income is likely to be between $20K and $30K
Income Range <$20,000
Households whose total estimated income is likely to be less than $20K
Income Range $150,000 - $249,999
Households whose total estimated income is likely to be between $150K and $250K
Income Range $125,000 - $149,999
Households whose total estimated income is likely to be between $125K and $150K
Income Range $100,000 - $124,999
Households whose total estimated income is likely to be between $100K and $125K
Income Range $75,000 - $99,999
Households whose total estimated income is likely to be between $75K and $100K
Income Range $60,000 - $74,999
Households whose total estimated income is likely to be between $60K and $75K
Income Range $50,000 - $59,999
Households whose total estimated income is likely to be between $50K and $60K
Income Range $40,000 - $49,999
Households whose total estimated income is likely to be between $40K and $50K
Income Range $30,000 - $39,999
Households whose total estimated income is likely to be between $30K and $40K
Millennials - Income Range >$100,000
Millennial households with total estimated income greater than $100K
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.