Segment data updated Q4, 2024
Income Range $250,000+
Households whose total estimated income is likely to be $250K+
Income Range $20,000 - $29,999
Households whose total estimated income is likely to be between $20K and $30K
Income Range <$20,000
Households whose total estimated income is likely to be less than $20K
Income Range $150,000 - $249,999
Households whose total estimated income is likely to be between $150K and $250K
Income Range $125,000 - $149,999
Households whose total estimated income is likely to be between $125K and $150K
Income Range $100,000 - $124,999
Households whose total estimated income is likely to be between $100K and $125K
Income Range $75,000 - $99,999
Households whose total estimated income is likely to be between $75K and $100K
Income Range $60,000 - $74,999
Households whose total estimated income is likely to be between $60K and $75K
Income Range $50,000 - $59,999
Households whose total estimated income is likely to be between $50K and $60K
Income Range $40,000 - $49,999
Households whose total estimated income is likely to be between $40K and $50K
Income Range $30,000 - $39,999
Households whose total estimated income is likely to be between $30K and $40K
Millennials - Income Range >$100,000
Millennial households with total estimated income greater than $100K
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.
IAB Certification confirms that select Digital Targeting Segments adhere to industry standards for transparency principles and best practices.