Segment data updated Q2, 2024
Highest Ability to Pay: Top 20%
Top 20% households with the greatest estimated ability to pay financial obligations.
High Ability to Pay
Households with the high estimated ability to pay financial obligations.
Moderate Ability to Pay
Households with moderate estimated ability to pay financial obligations.
Lowest Ability to Pay: Bottom 20%
Bottom 20% households with the lowest estimated ability to pay financial obligations.
Millennials - High Ability to Pay
Millennial households with high estimated ability to pay financial obligations.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.