How Technology is Driving Product Innovation in the Next Chapter of Equifax Post-Cloud Growth

EQUIFAX HAS ENTERED A NEW CHAPTER OF GROWTH AND INNOVATION, fueled by its global Equifax Cloud™ transformation. The organization is now pivoting to leveraging its approximately $3 billion, global technology investment to accelerate product innovation and deliver solutions that are faster, more reliable, more powerful, and more secure than ever before. The Equifax Cloud is one of the largest Cloud initiatives ever undertaken in the industry and has changed nearly every facet of the company’s infrastructure. 

“We made a huge investment in the Equifax Cloud - approximately $3 billion - and now we’re finally able to pivot from building to leveraging this massive investment and showing the value that it can provide,” said Jamil Farshchi, CTO, at the Equifax 2025 Investor Day. “With approximately 90% of global revenue running through the Equifax Cloud as of June 2025, this cloud-native infrastructure has built us for the future and provides us with a strong competitive advantage going forward.”

Central to the Equifax Cloud is its custom data fabric. The adaptable data platform unifies the enterprise’s data (from over 100 siloed data sources) in a single, virtual structure, while enabling critical data governance measures, including data segregation, and maintaining compliance with regulatory requirements. It is powered by layering advanced analytics and EFX.AI with deep, proprietary, high-quality data. 

“If data is our oil, then our single data fabric is the refiner and pipelines that allow us to turn the data into high-quality fuel to distribute it to wherever it is needed,” added Farshchi. “The high-quality fuel that we get from the data fabric and powered by EFX.AI, enables us to create real-time intelligence for our customers, headlined by Ignite and InterConnect.”

With platforms like Equifax Ignite® and InterConnect, Equifax product and technology teams can develop, test, and deploy new models and decisioning solutions in days instead of months. Equifax Ignite, the global analytics environment supports both data scientists and business users, enabling faster simulation, benchmarking, and deployment. InterConnect, the company’s global decisioning engine, allows real-time execution of AI models to deliver smarter insights to customers more quickly. The Equifax Cloud and its custom data fabric have fundamentally changed the speed in which Equifax can create products for its customers and bring them to market. 

“Customers are at the center of our product innovation. We aim to understand our customer’s challenges and then work to create solutions that help them solve those challenges,” said Cecilia Mao, Chief Product Officer, at the Equifax 2025 Investor Day. “We are customer-centric and product-led and will continue to lead with this approach as we move forward.”

This approach has enabled Equifax to consistently launch more than 100 new product innovations annually for the past five years, and that momentum is only accelerating, with the organization on track to launch approximately 150 new products before the end of the year.

“We’ve created a product innovation factory,” added Mao. “We’ve streamlined the foundational building blocks, which means we can focus on solving our customers’ evolving challenges—faster and with greater impact on a global scale.”

As the New Equifax moves into its next chapter of growth and innovation, the Equifax Cloud and data fabric have given the organization a long-term competitive advantage that will continue to enable faster time to market and the flexibility to scale innovations globally.

View the complete Equifax 2025 Investor Day presentation here.