In today’s always-on world, speed is a competitive advantage. The foundation of the Equifax Cloud™, combined with our proprietary data assets and the power of EFX.AI, accelerates solution implementation, cloud-native model deployment, and expedited consumer decisioning.
Unique, Protected Data for More Responsible AI
Equifax is leveraging AI to disrupt the industry with higher-performing, AI-driven solutions fueled by proprietary data. Only Equifax can use these proprietary data assets for the development of customer solutions and new products using our patented EFX.AI technology. We protect this data to ensure that it can only be used by our customers on a permissioned or aggregated basis and not blended with public, untrusted sources. This forms the Equifax AI Data Moat.
While many AI tools are trained on the same public information, our unique data gives customers a distinct edge because it is used to fuel our patented EFX.AI technology, creating solutions that lead the market in performance and predictive value.
Equifax Amplify AI™, our proprietary intelligence accelerator.
Leveraging patented EFX.AI technology, Amplify AI is built into our products to provide actionable insights that enable transparent, explainable decision-making at enterprise scale. Products that utilize Amplify AI deliver the best of both worlds: explainability and high performance. This ensures that businesses and their customers understand the rationale behind every decision, enabling smarter, faster, and more consistent outcomes.
Equifax Ignite Advisor, making confident decisions at speed.
Our new AI-driven models provide a significant performance lift over legacy systems. Equifax Ignite AI Advisor helps lenders pinpoint new opportunities, grow accounts, and make confident decisions at speed on one platform. Powered by a secure Agentic-AI enabled data and analytics engine, Equifax Ignite AI Advisor has been purpose-built to empower busy lenders to quickly build comprehensive, actionable views of what matters most to their business. Learn more
AI at Equifax
Governance and Model Risk Management
Learn how we are exploring responsible and ethical ways to implement EFX.AI solutions.
Transparency and Explainability
Equifax led the way towards an industry standard for explainable AI — introducing the first Machine Learning credit scoring system with the ability to generate logical and actionable reason codes for the consumer over a decade ago.
AI-Infused Products: OneScore
Innovative scoring models like OneScore combine the power of the Equifax Cloud with alternative data insights as well as patented AI techniques and machine learning.
Smarter Insights, Stronger Decisions
Equifax Amplify AI delivers insights that are not only highly predictive, but also easy to understand, explain, and implement. It’s how we empower businesses to harness the full potential of data.
Every insight is fully transparent, ensuring businesses and consumers understand exactly how and why each decision is made.
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Helping People Live Their Financial Best
Furthering access to credit with AI and Alternative Data
