Infographic: Holiday Spending Insights for Retailers and Lenders

WHILE 2024 SET RECORDS FOR HOLIDAY SPENDING, THIS YEAR'S DATA SUGGESTS A MORE CAUTIOUS CONSUMER, with the majority planning to spend the same or less. As the 2025 holiday season approaches, Equifax is committed to helping customers understand the current landscape by offering a multidimensional view of US consumer finances.

The 2025 Equifax Holiday Spend Trends infographic offers a comprehensive look at the current state of US consumer finances and what retailers and lenders can anticipate in the coming months. Created by using the Equifax Market Pulse Index as the foundation, which analyzes key financial components and how they interact and evolve over time, the infographic highlights behavioral trends, generational differences in spending and assets, and essential insights for businesses to prepare for a successful holiday season.

As the 2025 holiday shopping and spending season commences, explore the insights below for a data-driven look into the evolving financial landscape of US consumers.