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Equifax 2025 Investor Day: The New EFX and post-Cloud Growth

June 24, 2025

EQUIFAX HELD ITS 2025 INVESTOR DAY ON JUNE 17, FEATURING PRESENTATIONS FROM CEO MARK BEGOR and other members of the Equifax senior leadership team discussing the New Equifax post-Cloud focus on growth and how the organization will now pivot to leveraging the Equifax Cloud™ and EFX.AI™ to accelerate product innovation and multi-data solutions. 

“We are excited to talk about the New EFX, the post-Cloud Equifax. We spent the last five-plus years making a massive investment in our technology, and now we are pivoting to leveraging that investment as we drive the company forward,” said Mark W. Begor, CEO of Equifax.

The Equifax Cloud™ is a top-tier global technology and security infrastructure backed by an approximate $3 billion multi-year investment and is one of the largest Cloud initiatives ever undertaken in the industry. The transformation has changed nearly every facet of the organization’s infrastructure and will enable Equifax to continue to accelerate innovation. 

Central to the Equifax Cloud is its custom data fabric, an adaptable data platform that unifies the enterprise’s data (from over 100 siloed data sources) in a single, virtual structure, while enabling critical data governance measures, including data segregation, and maintaining compliance with regulatory requirements. It is powered by layering advanced analytics and EFX.AI with deep, proprietary, high-quality data. 

The Equifax Cloud and its custom data fabric enable the organization to drive AI innovation and maximize its EFX.AI capabilities. AI capabilities are embedded within the Equifax Cloud to facilitate faster solution implementation, cloud-native model deployment and expedited consumer decisioning.

“It’s hard to articulate for investors how much effort went into the last five years but then how unleashing it is for all of us to be able to pivot to leveraging the Cloud versus building it. It’s really a new Equifax in our eyes and a next chapter that is focused on growth going forward,” added Begor.

The complete Equifax 2025 Investor Day presentation can be viewed here.