Accelerating Intelligence with Equifax Amplify AI™

EQUIFAX HAS BEEN PIONEERING AI INNOVATION FOR MORE THAN A DECADE. Equifax Amplify AI™ is one result of that innovation, with a decade-plus of leadership in data science, machine learning, and applied AI setting industry standards for explainable AI. Powered by the Equifax Cloud™, Amplify AI is a powerful intelligence accelerator for Equifax products and services that leverages Equifax patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure. It helps transform data into a powerful, actionable resource by providing clear, explainable insights that drive more robust decision-making across industries. 

“With Equifax Amplify AI, every insight is more impactful — turning data into a competitive advantage to help businesses harness deeper insights that drive measurable impact,” said Harald Schneider, Chief & Data Analytics Officer at Equifax. “Enabled by the Equifax Cloud and our custom data fabric, Amplify AI enhances the value of every data point, delivering insights that are not only highly predictive but easy to understand, explain, and implement.”  

The custom-built Equifax Cloud is a top-tier global technology and security infrastructure backed by an approximately $3 billion multi-year investment that continues to set the company apart in the industry. Central to the Equifax Cloud is its custom data fabric. The adaptable data platform unifies the enterprise’s data (from over 100 siloed data sources) in a single, virtual structure, while enabling critical data governance measures, including data segregation, and maintaining compliance with regulatory requirements. Amplify AI uses the Equifax custom data fabric to accelerate insight delivery from proprietary, differentiated data sources — turning raw information into actionable insights, empowering clients with a comprehensive view of consumer behavior.

“With Amplify AI and the power of the Equifax Cloud, customers can anticipate trends and optimize strategies, driving growth through more informed decisions,” added Schneider.

Products leveraging Equifax Amplify AI combine explainability and high performance, leveraging advanced machine learning algorithms to generate deep insights. Its high degree of accuracy, coupled with its transparency, helps ensure that every insight is predictive, precise, and trustworthy. By prioritizing clarity without compromising speed or predictiveness, products and services using Amplify AI enable enterprises to make smarter, faster decisions with confidence.

Amplify AI also reflects the organization’s deep commitment to responsible AI innovation, aligning performance with the highest ethical standards. Businesses can trust that the intelligence is not only advanced but also transparent, fair, and accountable. Responsible AI is essential, and Equifax Amplify AI is an intelligence accelerator that drives positive impact for both businesses and consumers.

“Amplify AI empowers businesses to harness the full potential of data and confidently navigate rapidly changing markets, and uncover opportunities that fuel growth, inclusivity, and innovation,” concluded Schneider.

Learn more about how the Equifax Amplify AI intelligence accelerator leverages its patented technology and methodologies, differentiated data, unique analytics and Equifax Cloud infrastructure here.