In today’s always-on world, speed is a competitive advantage. The foundation of the Equifax Cloud™, combined with our proprietary data assets and the power of EFX.AI, accelerates solution implementation, cloud-native model deployment, and expedited consumer decisioning.
Equifax Amplify AI™, our proprietary intelligence accelerator.
Leveraging patented EFX.AI technology, Amplify AI is built into our products to provide actionable insights that enable transparent, explainable decision-making at enterprise scale. Products that utilize Amplify AI deliver the best of both worlds: explainability and high performance. This ensures that businesses and their customers understand the rationale behind every decision, enabling smarter, faster, and more consistent outcomes.
AI at Equifax
Governance and Model Risk Management
Learn how we are exploring responsible and ethical ways to implement EFX.AI solutions.
Transparency and Explainability
Equifax led the way towards an industry standard for explainable AI — introducing the first Machine Learning credit scoring system with the ability to generate logical and actionable reason codes for the consumer over a decade ago.
AI-Infused Products: OneScore
Innovative scoring models like OneScore combine the power of the Equifax Cloud with alternative data insights as well as patented AI techniques and machine learning.
Smarter Insights, Stronger Decisions
Equifax Amplify AI delivers insights that are not only highly predictive, but also easy to understand, explain, and implement. It’s how we empower businesses to harness the full potential of data.
Every insight is fully transparent, ensuring businesses and consumers understand exactly how and why each decision is made.
Explore Our Latest News and More
Helping People Live Their Financial Best
Furthering access to credit with AI and Alternative Data
Explaining the Equifax Data Fabric
Making trusted, proprietary data sources accessible for innovation