Leverage Market-based Financial Insights to Inform Strategies
Without accurate insights, making confident decisions about which markets hold the most (or least) opportunity can be difficult. Use our market-level, data-driven insights about consumer assets and credit, and small business lending to understand trends and assess market performance. To inform your strategies, rely on our measured data to identify growing areas for new credit, find regions with rising numbers of affluent households, or pinpoint geographies with new small business lending opportunities.
Find High-Growth Markets
Find markets with growing credit, assets, and small business activity. Spot under-represented segments across markets.
Identify Markets with Growth Opportunities
Track Credit Activity by Region
Assess Small Business Activity by Region
Track Trends Across Markets
Find Market-Growth Opportunities
Rely on Equifax to help you assess market-based financial insights and find geographies that offer growth opportunities. Whether you are seeking to identify growing markets for new credit, find regions with rising numbers of affluent households, or pinpoint geographies with new small business lending opportunities, we can help. Plus we can show you growth metrics by lending and asset product categories within your target markets so you can tailor regional promotions and advertising to meet demand.
We offer unrivalled market-based data to support analytics. Our credit data is based on credit activity for over 245 million consumers. Our asset data is based on a foundation of measured assets representing nearly 45% of all U.S. assets collected from our network of financial services firms. Our Small Business Indices are made up of lending data on millions of small businesses, with over 400,000 new small businesses added every month. Our market-based solutions can be used for non-FCRA applications.
Redefine Branch Goals
Discover how a leading bank used market-level asset estimates to recognize fast growing markets and measure branch performance.
Explore Wealth Trends
Discover changes in U.S. household wealth. Learn statistics for Mass Market, Mass Affluent, and Affluent households and find geographies with growing assets and deposits.
Assess Market Coverage
Learn how financial institutions can use market-level asset insights to redefine branch strategies and assess market penetration after mergers and acquisitions.
Equifax Small Business Indices
Hear how our Small Business Indices can help lenders and businesses track changes in the small business marketplace by providing insights into both lending and delinquencies. Discover how to use the indices to spot regions with growing small business lending activity.
Related Resources
Discover Industry Trends
Learn industry trends and gain insight on credit activity, small business lending, marketing, alternative data, and more. Sign up for monthly Market Pulse webinars to hear the latest from our experts.
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