Prescreen
Improve Your Prescreen Targeting to Grow Your Lending Portfolio
Prescreen from Equifax helps you cut through the vast universe of consumers to help you identify pre-approved consumer prospects who are most likely to respond to your credit offers.
Create the ideal target audience by starting with traditional credit data. Then incorporate alternative data to find thin-file, credit invisible, and credit-rebuilding customers that may be a good fit for your offers. Recognize consumers who are in-market for new credit and assess risk earlier for optimal performance. Plus when you use our cloud-based analytics platform — Equifax Ignite® for Prospecting — you can improve your Prescreen by exploring campaign scenarios and advancing analytics, and gain efficiency by speeding model builds.
3.5B credit accounts for 245+ million consumers
18% thin/invisible consumers could qualify for prime/super prime offers by using alternative data and AI-based technology.
1.6B records are updated monthly across 15,000+ data furnishers.
Equifax analytics.
Harness Our Deep Data Assets to Fuel Your Growth
Tips to Advance Your Prescreen
Take Your Prescreen to the Next Level
Self-service Tools for Better Analytics and Campaign Performance
Use our Equifax Ignite cloud-based platform and dashboards to:
- Quickly build and refine Prescreen models
- Explore new datasets
- Test scenarios
- Get offers to market faster
- Use a results feedback loop to fine-tune models
Work With Us to Enhance Your Prescreen
Our Prescreen solutions are founded in data to help you reach optimal audiences for your campaigns: comprehensive credit scores and attributes, financial capacity measures, day-to-day bill pay behaviors, employment and income, specialty finance, and more. Rely on our secure cloud-native analytics platform to advance your model builds, or access data via your existing platforms such as Snowflake and AWS.
Use Prescreen to support your direct mail and email campaigns, as well as at the point-of-sale with our Prescreen of One solution. Plus leverage our wide-ranging industry relationships to help you activate Prescreen audiences across digital for your omni-channel campaigns.
Our team of expert analysts is ready to help you power your acquisition analytics and campaigns. Prescreen is a consumer report and its use is regulated by the Fair Credit Reporting Act (FCRA).
Real Examples from Our Financial Services Customers
A credit union used Equifax Prescreen to identify high-quality borrowers within its auto portfolio. Result: $225,000 in new loan balances, 161% ROI, and increased member engagement beyond auto lending products.
Improve Risk Targeting
A fintech used over 1,500 credit attributes and custom triggers from Equifax to improve Prescreen segmentation. This helped define audiences, assess risk more accurately, and better align offers to credit-ready consumers.
Enhance Response Rates
A specialty finance company seeking to drive response worked with Equifax to develop a new Prescreen model that included alternative credit data. The new model can help the lender expect to achieve 2-5x higher response rates and confidently lower risk acceptance thresholds.
Frequently Asked Questions
Related Resources
Related Products
Evolve acquisition strategies with best in class products.
- Expand your view of consumer finances and find in-market or attractive new audiences for offers
- Explore campaign scenarios and speed acquisition model builds
- Deliver offers faster and leverage previous campaign insights
- Expand offer delivery to include cost-effective digital channels
Use Alternative Data to Better Evaluate Credit Risk
Uncover additional qualified applicants for your offers by analyzing alternative data. Gain insight on consumers’ financial characteristics and behaviors beyond credit.
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