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Equifax + Google Cloud

Equifax Data Solutions with the Power of Google Cloud

Accelerate growth with the highly specialized data you need, when and where you need it.

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Unlock Deeper Insights that Lead to Profitable Growth

With Equifax data solutions on Google Cloud, the data and insights your business depends on are at your fingertips. We’re meeting you where you work, allowing you to intuitively analyze highly specialized Equifax datasets natively in the platform. Making strategic decisioning faster, smarter, and more seamless than ever. Because when the right data and insights are always within reach, opportunity is always within sight.

Equifax + Google Cloud: Big Impact For You

Equifax and Google Cloud have partnered to break down the barriers of big data analytics, enabling you to use differentiated Equifax datasets natively on Google Cloud. Understand market trends, business profiles, and consumer behaviors to accelerate innovation and find new opportunities without the need for massive infrastructure and teams. You simply focus on making a big impact in your business.

What Can You Expect When You Use Google Cloud to Access Equifax Data?

Streamlined, Centralized Data Access 
Access and analyze differentiated Equifax data from a single, centralized location — no FTP required. 
Less Resource and Cost Burden
Locate, subscribe, merge, and analyze data within the Google Cloud serverless data warehouse, BigQuery —with no storage costs or ETL.
An AI-ready Approach to Scaling Insights

Use built-in machine learning, artificial intelligence and business intelligence tools for insights at scale. 

Data Security at Your Fingertips

Cloud-native Equifax data has advanced security and encryption in place to help you enhance compliance, and it’s fully integrated in one location for intelligent governance.

Data Flexibility

Combine Equifax datasets with third- and first-party data for rich analysis. 

Driving Real Results for Businesses Across Industries

Unlock deep insights and growth at scale with unique, multisource data shared cloud-to-cloud. Equifax enables fast integration and management of specialized datasets, allowing businesses to uncover opportunities and make more targeted decisions with faster outcomes.

9TB of Data in <24 Hours

A global investment firm redefined its default models by receiving a 9TB historical data file across all asset classes in less than 24 hours. This cloud-to-cloud sharing allowed them to query data 2x faster than traditional methods.

Cloud-Integrated Income Insights
A luxury retailer used its preferred cloud data platform to access Income360, providing views into household incomes up to $3M. This was critical insight as 50% of their customers earn >$150k, double the 25% national average.
On-Demand Cloud Access for 220M
A consulting firm shifted from slow SFTP transfers to direct cloud sharing for prospect data, reducing delivery from days to hours. This makes data on 220M consumers readily available for on-demand lending prescreens.

How We’re Bringing More Within Sight

  • See market trends and strengthen analyses to inform strategies

  • Model and predict behaviors to better understand risk exposure

  • Understand household economics and financial durability

  • Build ideal audiences to optimize marketing spend and increase conversions

  • Innovate faster and accelerate time to market

  • Inform academic and grant-funded studies and measure graduate outcomes 

This is just the beginning of what’s possible with Equifax and Google Cloud at your side.

Related Resources

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How We’re Bringing More Within Sight

  • See market trends and strengthen analyses to inform strategies

  • Model and predict behaviors to better understand risk exposure

  • Understand household economics and financial durability

  • Build ideal audiences to optimize marketing spend and increase conversions

  • Innovate faster and accelerate time to market

  • Inform academic and grant-funded studies and measure graduate outcomes 

This is just the beginning of what’s possible with Equifax and Google Cloud at your side.

Connect With Us

Frequently Asked Questions

You can access robust Equifax data and advanced analytics seamlessly through the Google Cloud Marketplace. This integration allows you to leverage the power of BigQuery to combine Equifax’s highly specialized datasets with your own first-party data natively within the platform. Because the solution is cloud-native, there is no need for traditional FTP transfers or complex ETL (extract, transform, load) processes, enabling faster time-to-insight.

Equifax provides differentiated, multisource data solutions to help businesses build comprehensive consumer and business profiles. Key datasets available include:

  • Comprehensive Business Profiles: Firmographic data for commercial insights.
  • Consumer Credit Trends: Aggregated time-series credit data and market behavior trends.
  • Wealth Insights: Household economic measures and financial durability data.
  • Anonymized Loan Data: Non-attributed borrower and loan-level data for risk modeling.

The partnership provides an AI-ready approach by allowing users to activate Equifax data directly within Google Cloud’s advanced AI and business intelligence tools. You can get more value from your data using built-in tools such as Gemini, Vertex AI, BigQuery ML, and Looker to create predictive analytics and scale insights across your organization. This centralized environment ensures that data is ready for modeling and strategy activation without leaving the cloud ecosystem.

Migrating to a cloud-native data environment with Equifax and Google Cloud offers four primary advantages:

  • Simplified Access: Centralized data access where work already happens, eliminating silos and dependencies on on-premise servers.
  • Cost-Effectiveness: Lower storage costs by removing the need for on-premise hardware and reducing the resource burden of data management.
  • Enhanced Security: Advanced encryption and integrated governance tools to help manage regulatory compliance and protect sensitive information.
  • Proven Results: Real-world applications include a regional bank achieving an 8x ROI in six weeks and retailers identifying high-discretionary spending markets.
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Ready for Faster, Smarter Data-driven Insights?

When you partner with Equifax and Google Cloud, success is always within sight.