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Payments Fraud

With machine learning, real-time insights, and advanced decisioning, Equifax can help detect and prevent card-not-present fraud across digital channels while reducing false declines and chargebacks — protecting revenue and customer experience.
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Real-Time Payment Fraud Prevention for Digital Transactions

Payments Fraud on Kount® 360 is a robust fraud prevention solution designed to help stop card-not-present threats in real time. Built on decades of expertise and powered by advanced machine learning, it helps businesses detect fraud, reduce chargebacks, lower false declines, and increase approval rates — resulting in better protection, higher revenue, and a seamless customer experience.
Combat Emerging Fraud Tactics
Stop advanced threats like address manipulation and cross-merchant card testing with intelligent, real-time fraud prevention.
Boost Approvals with Data-Driven Decisions
Use optional pre-built models for email insights, address verification, and more to enhance fraud detection.
Reduce False Declines with Advanced Risk Assessment
Advanced risk assessment cuts false declines by up to 65%, minimizing customer frustration and preventing lost sales.

How Payments Fraud Stands Apart in a Crowded Market

Unlike generic fraud tools, Payments Fraud on Kount 360 leverages over 15 years of data and dual-layer machine learning to detect evolving threats like card testing and BOPIS fraud. Businesses can reduce false declines by up to 65% — while increasing approvals up to 95%.

Protect Multiple Types of Payment with Confidence

Payments Fraud relies on dual-layer machine learning to detect evolving threats. No matter the type of payment method, we have got you covered.
• Credit and Debit Cards
Keep traditional payment methods safe from fraudsters who obtain card numbers online
• Buy Now, Pay Later
Offer new and innovative payment methods without worry of any additional type of fraud risk.
• Payment Apps
Whether your customers pay with Venmo, Cash App, or Square, all transactions are secured.
• Digital Wallets
Keep stored payment information safe from account takeover and theft.

How Payments Fraud on Kount 360 Works

Payments Fraud on Kount 360 evaluates every user payment interaction in real time. It collects data such as device ID, IP address, and location, then analyzes it against a global network of billions of data points using machine learning. A risk score is generated almost instantly, and your business policies determine whether to accept, block, or challenge the interaction. This automated process helps stop fraud like card-not-present attacks and account takeovers — without disrupting the experience for trusted users.

Why Invest in Payments Fraud?

Payments Fraud on Kount 360 offers a data-rich, AI-powered platform trusted by leading businesses to fight payment fraud with precision. It cuts manual review costs, defends against new threats, and protects revenue — making it a smart, future-proof investment.

Prevent Revenue Loss

Facing a surge in pandemic-related fraud and chargebacks, eharmony implemented Payments Fraud. They successfully reduced chargebacks by 50%, streamlined operations, and ensured regulatory compliance, protecting both revenue and customer trust.

Custom Fraud Protection

As AMC expanded, it needed more tailored fraud protection. By fully leveraging a scalable, customizable platform, AMC now manages risk by product and location, enabling precise decisions, smooth customer experiences, and continued growth without added risk.

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A Layered Approach to Combating Fraud

Equifax helps reduce fraud by up to 90% with a layered approach that verifies identities, detects threats, and protects revenue — without adding friction to the customer experience.

Stronger Fraud Defense
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